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Swinton is the largest insurance broker operation in the
UK and can trace its routes back to late 1950 when the company opened their
first branch in the North of England. The company has grown rapidly since
those early days through growth, acquisitions, and mergers, and claims
to administer over 2 million insurance policies which are serviced by
over 3,000 staff.
The company’s main strength has been its willingness to change
with the times whilst still offering consumers the choice of walking
into one of its many branches up and down the UK, telephoning or getting
an insurance quote online. An example of this occurred in the 1980s when under ownership
from what is now known as Royal & Sun Alliance, the broker invested
heavily in technology by computerising its operation and opening call
centres to link to each branch to challenge and compete against the rise
of the direct insurers.
In 2006, Swinton who is currently owned by a French insurer MMA took
dramatic steps to increase its branch network by purchasing the Budget
retail branch network and merging with Its4me plc to further boost its
online presence.
A variety of insurance products can now be purchased from Swinton including
car insurance, home insurance, travel, pet, business, breakdown, motorbikes,
classic cars, caravans and life cover.
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