This company is the market leader in the UK for general insurance and is part of Aviva who are the fifth largest insurance group in the world. Norwich Union is authorised and regulated in the Financial Services Authority and was re-launched as a brand following the merger of the CGU and the old Norwich Union in May 2000.

In addition to health, life, retirement, mortgage, travel, savings and other insurance products Norwich Union insures one in seven cars, one in five households and approximately 800,000 small, medium and large businesses in the UK. Its customer base currently totals 4.3 million and continues to grow following organic growth and company acquisitions such as the RAC and HPI who provide vehicle checks.

Norwich Union’s vast size means its can sell general insurance products including car, home, breakdown and business insurances through direct sales, brokers and corporate partners who include HSBC, Barclays, Abbey and the supermarket retailer ASDA. The total number of products available to the public and businesses is 70 and growing.

As you would expect Norwich Union spends large amounts on research and development and the culmination of this recently resulted in the launch of Pay As You Drive insurance scheme in 2006 which involves the use of the latest in car technology. The company has also introduced digital flood maps to enable a further 600,000 homes in the UK to qualify for home insurance quotations.