This company is the market leader in the UK for general insurance. Aviva is authorised and regulated in the Financial Services Authority and was re-launched as a brand.

In addition to health, life, retirement, mortgage, travel, savings and other insurance products Aviva insures one in seven cars, one in five households and approximately 800,000 small, medium and large businesses in the UK. Its customer base currently totals 4.3 million and continues to grow following organic growth and company acquisitions.

Aviva vast size means its can sell general insurance products including car, home, breakdown and business insurances through direct sales, brokers and corporate partners who include HSBC, Barclays, Abbey and the supermarket retailer ASDA. The total number of products available to the public and businesses is 70 and growing. As you would expect Aviva spends large amounts on research and development.