As the name implies “Direct Choice” were one of the first direct response insurance providers set up in the mid 1970s. Direct Choice is actually a trading style of Taylor Price Insurance Services Limited who are currently authorised and regulated by the UK Financial Services Authorities.

In terms of insurance practice, Direct Choice is one of the leading intermediaries offering a variety of different products from leading insurers who include none other than Allianz Cornhill, Roya & Sun Alliance, Zurich, Legal & General, Chubb, Zenith, Sabre, Norwich Union, MMA, Equity Red Star, Highway, Heath Lambert, AXA, Fortis, Provident, Link, Kgmotor and Premier Underwriting.

Insurance quotes can be arranged either online or over the telephone for car insurance, home insurance, breakdown, motorcycle, caravan and van cover. As far as travel insurance is concerned this intermediary acts as an introducer to a third party. To ensure paperwork is kept to a minimum, Direct Choice boasts a state of the art computer system to administer quotes effectively and efficiently. Customers can also opt out of the online quote system at any stage and continue using the telephone. For users who wish to shop around or who are in hurry, there is the facility to save and retrieve their online insurance quotes.